Quarterbacking nonprofit fundraising to the finishline
Altruicity offers fundraising consulting and project management services to nonprofits. Their founder, Jonah Halper, approached us ready to launch The Pipeline, a new signature coaching program. As a founder, he had built a personal brand and written a book, but the firm needed a new brand identity to strategically position and differentiate the firm from the typical armchair consultant. Jonah’s approach was much more practical, accessible, and hands on and he wanted the agency’s branding to reflect that. Together, we built a brand that feels fresh, approachable, spontaneous, conversational, while at the same time presenting the offer in a way that was organized, structured, and clear.
What We Did