Harnessing the power of passionate disagreement into discourse
The team at For the Sake of Argument needed an inspired, aspirational brand that would engage the Jewish and Israeli communities with their new book and educational content. It was an exciting project to lead as we explored a brand personality with moodboards, mapped the site and designed the book.
The goal was to make arguments something positive, inviting, healthy.
The branding we developed conveyed the warm, approachable nature of the staff with custom illustrations and a vibrant color palette that brought their vision to life. After the initial website and branding, we continued to expand the website and marketing/social media materials that would bring the project to life..The entire team can agree that it was a super fun project to work on and a mission that we wholeheartedly believe in!