INSPIRING PEOPLE TO ensure a better future for israel's vulnerable children

Migdal Ohr is one of the largest non-profits in Israel serving over 10,000 orphaned and neglected children every year, and guiding them to become thriving, successful adults.

Type:

Website

Client:

Migdal Ohr USA

Deliverables:

Website, Marketing Collaterals, Photography

Makombo

Client

Vertical Loop

Type

Marketing

Type

Editorial, Art Direction, Brand ID

Breaking preconceived Notions of What Life is Like in Israel

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migdal ohr

Migdal Ohr, one of Israel’s largest NGOs, exists to create large-scale change for Israel’s most underserved populations.

Since 1972, the organization has focused on giving orphaned and neglected children the support and education they need to overcome socio-economic barriers and realize their full potential.

Today, Migdal Ohr’s programs serve more than 10,000 children each year.

Goals

Migdal Ohr turned to Verticalloop to revitalize its brand visually and digitally in order to engage and widen its donor base. We focused on:

1. Transitioning all donor activity online

2. Developing a new brand identity and value propositionInfusing hope, positivity, and empowerment into the organization's brand.

3. Showcasing the organization's positive work

4. Personalizing the organization's impact by featuring children's stories.

5. Illustrating donors' centrality to the organization's operations

6. Clarifying donors’ immense value and impact

Creations

As Migdal Ohr’s marketing arm, Verticalloop created an array of campaigns and assets that highlight the organization’s brand and value proposition, including:

-Main website

-Landing pages

-Quarterly mailers

-Email communications and newsletters

-Printed reports

-Covid-19 appeal

-Holiday campaigns

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Create a magazine using stunning visuals and great editorial content sharing stories of people that show chronollogically all the strages of life in Israel.

impact


With Verticalloop, Migdal Ohr developed a robust donor relations campaign online for the first time.

Migdal Ohr’s visual and digital transformation has led to increased donor cultivation and engagement for the organization, making it possible for the organization to serve thousands of vulnerable children and families in meaningful ways

As part of our long-term partnership, Verticalloop is currently at work creating a series of innovative upcoming campaigns for Migdal Ohr.

Stay tuned!

Heading

Create a magazine using stunning visuals and great editorial content sharing stories of people that show chronollogically all the strages of life in Israel.

Heading

Create a magazine using stunning visuals and great editorial content sharing stories of people that show chronollogically all the strages of life in Israel.

Heading

Create a magazine using stunning visuals and great editorial content sharing stories of people that show chronollogically all the strages of life in Israel.

Services

Create a magazine using stunning visuals and great editorial content sharing stories of people that show chronollogically all the strages of life in Israel.

Credits

Create a magazine using stunning visuals and great editorial content sharing stories of people that show chronollogically all the strages of life in Israel.

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