Designing clarity for the body that measures Israel's education system

RAMA, the National Authority for Measurement and Evaluation in Education, is the professional, independent body guiding Israel's education system on how learning is measured. Since its founding it has published hundreds of studies, assessment tools, and exam results, serving principals, teachers, parents, and students across the country.

That volume was the challenge. Years of rigorous work lived across formats and channels, and the visual language behind it was never built for the web. RAMA and the Ministry of Education approached us to build their new website, and to grow their existing visual language into a comprehensive digital identity and design system that could carry it.

The result is a site where national education data has one clear home. Rigorous where it needs to be, human everywhere else.